Group BTS (BTS) is showing its unrivaled presence in the global music market.

The music video of the BTS "Butter" released in May 2021 has more than 1 billion views on YouTube on the 28th. It is the seventh music video with 1 billion views in the team's career.

"Butter" is a song with a cheerful synth pop sound and addictive melody, creating a refreshing atmosphere from the beginning. The lyrics contain a message to attract the other person, and the music video embodied it visually and effectively.

In the music video, the members express the characteristics of the song through point choreography such as hair-sweeping movements, hand kisses, and toe-walking steps. In addition, conflicting directing elements such as black and white, suits and sportswear, and grand stages and gyms are harmonized to enhance visual interest.

Meanwhile, BTS has a total of 39 billion music videos including "Butter." Examples include 1.8 billion views of "Dynamite," 1.6 billion views of "DNA," 1.3 billion views of "IDOL," and "FAKE LOVE."